“It helps to take time to educate clients on what serums are and the role that they can play in their personal skin-care routines.” Our Top Picks “A lot of times, clients don’t know if serums are worth it they may see the price and think that it is a step that they will skip,” says LaKeisha Dale, licensed esthetician and founder of New York’s MelaSkin Studio. When considering the best face serums, industry experts have gotten used to a certain level of confusion.
